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Call for creative minds to fight food waste

As part of World Environment Day June 5th, the UN and the Nordic Council of Ministers are launching a Nordic-Baltic ad competition to fight food waste. Dagfinn Høybråten, Secretary-General of the Nordic Council of Ministers, echoes the plea from UN Secretary-General Ban Ki-moon who calls for greater focus on the issue.


World Environment Day falls on 5 June every year. In 2013, the focus is on food waste and a Nordic-Baltic ad competition is being launched under the United Nations Environment Programme’s campaign “Think.Eat.Save – Reduce your Foodprint”.

The competition invites designers to come up with an ad that will raise awareness of the increasing scale of food waste in modern society.

Up for grabs is a first prize of €5,000, funded by the Nordic Council of Ministers. The winning entry will be seen around the world in the “Think.Eat.Save” campaign. It will also be published in newspapers and exhibited in displays and events around Europe. 

This is the fourth time that UNRIC (the UN Information Centre in Brussels) has run a design competition, for both professionals and amateurs, aimed at highlighting global issues. This time, the competition is open to the citizens of the Nordic countries, the Baltic States and North-west Russia, and is being run in collaboration with Stop Spild af Mad (the Danish Stop Wasting Food movement).

The competition is hosted on the website

Think.Eat.Save – Reduce your Foodprint

The “Think.Eat.Save” campaign against food waste and loss is spearheaded by the UN Environment Programme (UNEP), under the umbrella of the UN Secretary-General’s Zero Hunger Challenge.

- The current global population of seven billion is expected to grow to nine billion by 2050.  But the number of hungry people need not increase.  By reducing food waste, we can save money and resources, minimize environmental impacts and, most importantly, move towards a world where everyone has enough to eat, Ban Ki-moon saysi n his World Environment Day statement.

Secretary General of the Nordic Council of Ministers, Dagfinn Høybråten, concurs.

- Food waste isn’t just a matter for the individual consumer, it’s a social problem. We not only need to find ways of reducing how much food we waste, we also need to rethink how we look at food waste and other by-products from the agricultural and production sector. Today’s food waste is tomorrow’s raw material, he states.

Feeding the 5,000

Among the competitions’ judges are Tristram Stuart, founder of Feeding the 5,000, TEDx speaker and author of the award-winning book WASTE – Uncovering the Global Food Scandal; and Selina Juul, fellow TEDx speaker, cookbook author and founder of Stop Spild af Mad in Denmark.

- Food waste is a global tragedy that we can no longer ignore,” says Juul. “Yet, it’s a tragedy that every single one of us has the power to prevent. It’s actually quite simple: you need to act! As a consumer, you have greater power than you think. You decide what to buy and what not to buy, you have power over your shopping list – it doesn’t have power over you. Consumer empowerment can change the world. Use that power!, says Ms. Juul.

The prize will be awarded at a Feeding the 5,000 event in Copenhagen’s City Hall Square, Rådhuspladsen, on 4 October, organised by Stop Spild af Mad, which is an official “Think.Eat.Save” partner and Denmark’s biggest NGO working on the problem of food waste.

For further information:

Think.Eat.Save ad competition – Arni Snævarr (UNRIC), phone: +32 497 458 088



Nordic Council of Ministers – Michael Funch, phone: +45 21 71 71 43


Stop Spild Af Mad – Jakob Dreyer, phone: +45 40 72 06 01