Make us fall in love with your Nordic project

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Do you have an idea for a project that can help put the Nordics front of mind elsewhere in the world? A project that highlights Nordic values; sets the agenda and has a social clout that cuts through the noise and starts a conversation? If you do, let us know. The Profiling Project is open for new applications for project funding.

The Nordic Council of Ministers is launching a new open call targeting projects and collaborations that seek to strengthen the Nordic brand on the global stage. We are looking for new creative partnerships with a high level of PR potential to help implement the strategy for the international branding and positioning of the Nordic Region. The total budget for this call for proposals is DKK 2 million.

We would like you to work together on a strong Nordic story that helps generate change and creates the right buzz. Defining a relevant message takes effort, and this open call puts even greater stress on the importance of communication.

High level of PR potential

This is the third open call for projects branding the Nordics, and the interest in working together at Nordic level is growing rapidly. A great deal has been learned and will now be implemented. Tobias Grut, Brand manager for the Profiling Project, says:

“We would like you to partner up with other Nordic and international actors and organisations sharing the same idea, but even more importantly, we would like you to work together on a strong Nordic story that helps generate change and creates the right buzz. Defining a relevant message takes effort, and this open call puts even greater stress on the importance of communication by introducing "a strong Nordic story" as a new project-evaluation criteria"

As part of this open source process of facilitating the building of a Nordic brand, a tool box will be made available later this autumn. It will help frame and share stories from the projects that will receive funding.

Open call: Supporting partnerships or Creative talents?

The Profiling Project provides funding for two types of projects:

Supporting partnerships: projects that help set new standards and brand the Nordics and our shared values. The maximum funding amount is DKK 250,000.
Creative talents: projects that shift the perception of how to brand the Nordic Region. High level of creativity focusing on new stakeholders and ideas. The maximum funding amount is DKK 50,000.

Compulsory application criteria:

Emphasise Nordic values and strategic focus areas
A strong Nordic story
Cross-sectoral co-operation/themes
Level of co-funding (except for Creative talents)
Documented partners (except for Creative talents)
A minimum of three partners, at least two from different Nordic countries (except for Creative talents)

The deadline for applications is 13 November 2017.

APPLY (www.projects.thenordics.com)