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New Nordic Food on the Eurovision menu

At the Eurovision Song Contest food will play an important role as a business card for the Nordic Region and the fantastic ingredients produced in the Nordic countries.

May 17, 2013

The New Nordic Food Programme, under the auspices of the Nordic Council of Ministers, has developed a special menu for the Eurovision Song Contest in Malmø, where Nordic specialities such as rhubarb, liquorice and elderflower will tickle the taste buds

Photographer
Siljeg Bergum Kinsten

When the final of the Eurovision Song Contest takes place in Malmø on Saturday 18 May, the show will be more sustainable than in previous years - without turning down the lights and colour, taste and glimmer.

The New Nordic Food Programme, under the auspices of the Nordic Council of Ministers, has developed a special menu for the Eurovision Song Contest in Malmø, where Nordic specialities such as rhubarb, liquorice and elderflower will tickle the taste buds.

All the food, as far as is possible, will be organic or otherwise sustainably produced. Tap water will also be served, which uses 500 times less energy to produce than bottled water.

New Nordic Food for the people

"Food is a wonderful business card. Interesting food says much more and will be remembered for much longer than a good speech or a folder on glossy paper. Therefore, I am delighted that the organisers of the Eurovision Song Contest, in co-operation with the Nordic Council of Ministers, have chosen to serve New Nordic Food", said the Danish Minister for Food, Mette Gjerskov, in connection with the event.
 
"Food is a showcase for the thousands of Eurovision fans who are coming to Malmø these days to experience the event. For me it is important that New Nordic Food is not just an elite phenomenon that you experience in Michelin restaurants. It is really about a completely new way of thinking about the love of food, health and sustainability together", continues the minister.

Sustainable music festival

In conjunction with Eurovision, the organisers have produced a complete guide to how to arrange an event like this without negatively impacting the environment more than absolutely necessary.

"Just like New Nordic Food is about thinking through the whole chain from the production of food until it reaches our table, I think that one has to think very carefully when organising an event like this. There are lots of little things you can do to protect both the environment and people which can be incorporated into the whole planning process and the concept, and we have done this in our guide", says the Project Manager for the New Nordic Food Programme, Charlotta Ranert, responsible for the food at the major event in Malmø.

On Saturday evening, at home on your sofa you can get closer to the atmosphere from the show in Malmø by following the recipes for the New Nordic cocktails and cakes - read more on the website http://foodism.se/

Contacts

Charlotta Ranert charlotta@charlottaranert.se