It's sizzling and frying in Nordic kitchens and the efforts have now been rewarded in the world championship for chefs, where all five Nordic countries were placed in the top ten. It is also a feather in the cap for the Nordic Council of Ministers' initiative, New Nordic Food.
New Nordic Food aims to get out into the world and there is a fair wind behind Nordic cuisine with the five Nordic chefs' rankings in the world's top ten. Here is Nordic cuisine at the Forum for Food Safety in Shanghai.
Denmark won the Bocus d'Or, followed by Sweden and Norway in second and third places. Finland took fifth place and Iceland was number seven - a complete triumph for the Nordic chefs.
A joint Nordic stand presented a number of simple, healthy dishes, which are also a feature of New Nordic Food. Several of the chefs who originally wrote the - with focus on fresh, high quality regional ingredients, and not least, a strong dash of sustainability - attended the exhibition.
New Nordic Food will soon also be profiled in a number of international contexts.
These include the UN gender equality conference in New York in February, the Berlin Film Festival and the Paris Book Fair this spring.
New Nordic Food is a programme under the auspices of the Nordic Council of Ministers, which will focus from 2010-14 particularly on branding the Nordic region, food safety and food as an experience.