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Call for proposals in relation to the strategy for the international branding and positioning of the Nordic Region

To implement the strategy for the international branding and positioning of the Nordic Region, internal and external stakeholders in Nordic co-operation are invited to apply for funding for Nordic projects and partnerships that seek to strengthen the Nordic brand internationally.

The Secretariat to the Nordic Council of Ministers was tasked by the Ministers for Nordic Co-operation with developing a strategy for the international branding and positioning of the Nordic Region (branding project). As part of the implementation of this strategy, both internal and external stakeholders in Nordic co-operation are now invited to apply for funding for Nordic projects and partnerships that seek to strengthen the Nordic brand internationally. A digital toolkit is also in development and will be launched in 2017.

The vision of the Ministers for Nordic Co-operation – Together we are stronger – cites innovation, visibility, and international engagement as key characteristics of Nordic co-operation, and emphasises how shared Nordic experiences can be of relevance to others in a world where the importance of regional co-operation is growing. 

Wanted: new creative partnerships with a high level of international PR potential

The branding project within the Nordic Council of Ministers can help to support creative projects with a high level of PR and branding potential by communicating, highlighting, and strengthening the Nordic brand internationally. The branding project can provide project funding for the following three types of projects:

  • Strategic partnerships
    Projects and partnerships requiring multi-year investment with the branding project as a strategic partner. New initiatives with a high level of PR potential and a clear link to the strategy’s branding focus areas. A maximum of 50 per cent of the total project budget can be applied for in funding. The maximum amount that can be applied for is DKK 500,000. 
  • Supporting partnerships
    Projects and partnerships in which the branding project can contribute to spreading the Nordic dimension. Can be existing or new projects. A maximum of 25 per cent of the total project budget can be applied for in funding. The maximum amount that can be applied for is DKK 200,000.
  • Talent/pilot projects
    Projects and partnerships that shift the perception of how to brand the Nordic Region. High level of creativity focusing on new stakeholders and ideas, and innovative cross-sectoral partnerships and networks. The maximum amount that can be applied for is DKK 50,000. Co-funding is desirable but not essential.

 The total budget for this call for proposals is DKK 1.6 million.

Who can apply?

Internal and external organisations, networks, and companies within Nordic co-operation. A minimum of three partners, of which two must come from different Nordic countries.

Project period

The project must be started in 2016 and conclude no later than 30 June 2017.

Selection criteria

Applications will be evaluated specifically based on the following criteria:

Mandatory criteria

  • Nordic advantage
  • Links to the focus areas and values of the branding strategy
  • Cross-sectoral co-operation/topics
  • Level of co-funding (except for talent/pilot projects)
  • Documented partners (except for talent/pilot projects)

In addition, emphasis is placed on:

  • Creativity and innovation
  • PR/branding potential
  • The Nordic dimension
  • Involvement of:
    - Target groups
    - Local partners
    - Networks

Application process

Applicants must submit the application form and budget electronically, on time, and in accordance with the instructions. The related annexes and supporting documents must be attached. Incomplete applications will not be processed.

Applications must be written in one of the Nordic languages ​​or in English.

An advisory working group composed of Nordic representatives will assist the Nordic Council of Ministers in processing the applications.

Applications for projects that may be considered for funding will be contacted by the Nordic Council of Ministers to discuss possible adjustments to the project.

Applications should be e-mailed to: profilering@norden.org

Advice for successful branding projects:

  • Use comprehensive analysis to ensure timeliness and that you reach the appropriate target groups.
  • Co-operate with local partners that have relevant networks and the credibility needed to convey messages.
  • Think big and do not limit yourself. Co-ordinate communication for greater impact and further synergies.
  • Long-term thinking, planning, and a broad basis generate long-term results.
  • Constantly evaluate and improve to continually develop concepts, partnerships, and end results.


Contact

Tobias Grut
Project Manager/Brand Manager
profilering@norden.org


Application period

3 October 2016 to 31 October 2016

Applicants will be informed directly of decisions by 11 November 2016.

The next round of applications will open in the first quarter of 2017.

Deadline for application

Oct 31, 2016

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