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Evaluation of health claims from a nutritional perspective

This report contributes to the almost world wide discussion concerning health claims as part of food labelling and marketing.

The report is the result of the work of a Nordic group. It brings about a nutritional evaluation of using health claims in marketing of foods.

The report gives clear indications that there is a great risk that health claims will mislead consumers, in case the health claims are not correctly understood and acted on by consumers in such a way that their diet is nutritionally improved.

To minimize this risk it is a prerequisite for health claims to be consistently regulated in accordance with the national nutrition policy.

Publication date
Jan 01, 2001
ISBN
92-893-0627-0
Language
English
Number of pages
137
Publication number
TemaNord 2001:537
Keywords
Food

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