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Exhibition: Drop by Drop ad competition

The ad competition Drop by Drop is a part of the United Nations´ global campaign in the lead up to Rio+20. the Nordic Council of Ministers is co-sponsor for the competition and organizes a poster exhibition to travel the Nordic and Baltic area.

The competition calls on professionals and non-professionals in 48 European countries to design a newspaper advertisement to raise awareness and inspire the European public to find green solutions to the management and conservation of water resources now, and for future generations.

The winners of the competition will be exhibited at the stand of the Nordic Council of Ministers during Rio+20.

The Nordic Council of Ministers  has donated the first prize, the Nordic Council of Ministers Prize. The two other winners are the winner of the public vote and the winner of the youth prize, selected by the jury.

The Danish company Grundfos, a global leader in advanced pump solutions and a trendsetter in water technology, is also a partner in the Drop by Drop project, funding a poster exhibition that is to travel around to 16 destinations in the Nordic and Baltic area.

More details on the competition website

Quotes from the launch of Drop by Drop

Drop by Drop partner Achim Steiner, UN Under-Secretary General and UNEP Executive Director, points out that investing just 0.16 per cent of global GDP in the water sector could reduce scarcity and rapidly halve the number of people without access to safe drinking water and sanitation.

-Galvanizing public support through the Drop by Drop ad campaign can be part of this paradigm shift and support UNEP's GreenUp! initiative in the run up to Rio+20, Dr. Steiner says.

The United Nations Regional Information Centre in Europe is the organizing body of the competition.

-To join the UN’s global campaign for Rio+20 "The Future We want", we looked carefully at the different issues and realized that water, and how much we waste it here in Europe, is a subject likely to touch everyone, says Afsané Bassir-Pour, director of UNRIC.

-We are delighted to have the Nordic countries as our partners, says UNRIC Director Afsané Bassir-Pour. How can a region not be concerned about water that includes the glaciers of Greenland, large parts of the North Atlantic, the Arctic and the Baltic sea not forgetting the thousand lakes of Finland?  The five states have played an important worldwide role in green solutions and sustainable development from the Brundtland commission and to this day,  says Ms. Bassir-Pour.

The Nordic Council of Ministers is proud to help advance the message that resource efficiency is key to our future development.

-The Nordic Region has the potential and political will to lead the way in finding sustainable solutions and green growth. With this competition we hope to encourage and engage more in the struggle for a better and greener future, says Halldór Ásgrímsson, former Secretary General of the Nordic Council of Ministers.

Background information

UNRIC, the United Nations Regional Information Centre for Western Europe, serves 22 European countries in the field of information.

UNEP is the United Nations Environment Programme. The UNEP Brussels office is a coorganizer of the competition.

Grundfos is a Danish manufacturer of pumps and circulators represented by more than 80 companies in more than 55 countries.


Louise Hagemann
Phone: +45 21 71 71 41