Digital Toolbox: Innovation for Nordic Tourism SMEs


This project consisted of 6 Nordic partners (collaborations between academic institutions and business clusters from the Nordic countries), and focused on identifying and developing ICT tools for innovation in Nordic tourism small businesses and destinations.Meeting the practical needs of tourism businesses in the Nordic countries when adopting and employing ICT in their operations has been the focus of the study. Taking into account the structure and challenges of the tourism industry in the Nordic region, the different case studies in this report represents different approaches to efficient use of ICT, offering a toolbox consisting of suggestions on how to take advantage of ICT for market communication, customer knowledge, service design and innovation.The seven tools in the digital toolbox developed, are a mobile app, a service design toolkit, a customer knowledge tool, a website analysis toolkit, a user generated content sentiment analysis tool, a methodology for open innovation and a digital marketing tool.