The Organisation Environmental Footprint (OEF) initiative of the European Commission and the Nordic Swan Ecolabel both aim at more sustainable consumption and production. We compared the two schemes in relation to their environmental information concerning the retail sector. The Swan aims to push stores to perform better and to help customers make environmental choices, whereas the OEF aims to create a common Life Cycle Assessment based methodology to assess impacts related to a retailer’s product portfolio. Overall, the OEF is considered a broader approach still under development, while the Swan is well-known in the Nordics. Their scopes, relevant impact categories and life cycle stages differed. However, climate change, resource use and biodiversity impacts were significant in both schemes. Possible synergies concern criteria setting, measurement and communication.