New Nordic fashion on show
The exhibition allows visitors to experience close up materials made of innovate materials such as milk, seaweed and recycled bottles, and behind the clothes are leading Nordic designers such as David Andersen from Denmark, Filippa K from Sweden, Boas Kristjansson from Iceland, Leila Hafzi from Norway, Marimekko from Finland and others.
"The exhibition has been curated by Ditte Marie Lund, and to really bring it to life we have allied ourselves with the artist group Dark Matter and the designer Cæcilie Parfelt Vengberg", says Jonas Eder-Hansen from New Nordic Fashion.
Nordic values
The fashion industry is one of the world's largest industries and also one the most polluting. This involves the use of hazardous chemicals and large amounts of water. In addition, there are social aspects such as child labour and poor working conditions.
A sustainable fashion industry is of great importance both from the environmental and social aspects, and one of New Nordic Fashion's ambitions is to show what can happen when sustainable material meets creativity with Nordic designers and their explicit connection to the values of democracy, purity and minimalism.
Competitive Advantage
Nordic co-operation in both the Nordic Council and the Nordic Council of Ministers is committed to sustainable Nordic Fashion. The fashion industry is huge in the Nordic Region with the Swedish clothing company H&M; as a prime example. Activities related to this issue are being planned during the Danish Presidency in 2015.
"Unsustainable production of clothes is also unsustainable in the future", says the General Secretary of the Nordic Council of Ministers, Dagfinn Høybråten. If we can lead the way in the Nordic countries when it comes to sustainable thinking in design and fashion, we will have a competitive advantage from it, besides the fact that we are contributing to a better world.
The exhibition can be seen in Copenhagen from 4 - 10 August.
In November it will be part of the Nordic Design Week in Shanghai.
