Iceland is the perfect place for whale watching. Many of the species that live off its coasts often venture close to shore in their hunt for food. Elding is a family business that has been running boat trips to view whales, puffins, the Northern Lights and other natural wonders for several years. Right for the start, the company implemented a proactive environmental management system. It is the only whale watching company in the world that is EarthCheck Gold certified. It also has The Blue Flag certificate for beaches, harbours and eco-tourism boats. Elding has worked on a number of innovative environmental projects, e.g. cutting its emissions of greenhouse gases, using only environmentally labelled chemical products and steadily improving its waste sorting. The whole purpose of the company is to showcase the beauty of nature, which makes it important for Elding not just to do its best for the environment but also to encourage its customers to do the same.