Sisältöä ei ole saatavilla valitsemallasi kielellä, joten se näytetään kielellä Englanti.
Nordic Matters, featuring ABBA, the Moomins, literature, and music.
Photographer
Camilla Gross/norden.org
The first six months of the Nordic festival have been an overwhelming success. Sixty thousand visitors attended the opening weekend at London’s Southbank Centre, where there was an incredibly warm reception for Nordic Matters, which will continue throughout the autumn.
Healthy visitor numbers
The retrospective exhibition on Tove Jansson, Adventures in Moominland, was sold out for most of the spring and seen by over 30,000 visitors between January and April. It has been extended several times and can now be experienced up until 20 August.The Imagine children’s festival also had a strong Nordic theme. More than 130,000 visitors were drawn to the many free events and a further 7,500 tickets were sold. The WOW (Women of the World) festival attracted almost 2.1 million visitors, with over 13,000 tickets being sold for its many events.
Since November 2016, the Southbank Centre has conducted visitor surveys to find out more about the audience’s knowledge of Nordic culture. Although “Vikings” was the word visitors most associated with the Nordic Region in the autumn, the picture of the region has gradually become more nuanced. The latest word cloud shows that words like “hygge”, “equality”, “Moomin”, and “family” have now joined the Vikings.