The ministers are specifically looking for a new idea, location and host for the third in their series of major cultural initiatives abroad. Nordic Cool in Washington and Nordic Matters in London were hugely successful in attracting international attention and facilitating cultural interaction. The Southbank Centre said about the Nordic Matters project:
“It was designed to enable audiences to have multiple access points and many opportunities to experience the full richness and diversity of Nordic culture, whilst simultaneously creating new networks for collaboration between the UK and the Nordics, as well as within the region itself.”
The ministers are highly ambitious. They want proposals that are as relevant and innovative as possible, and with potential to team up with strong local partners who can host Nordic art and culture. The best ideas submitted during the first stage of the process will proceed to stage two when they will be asked to describe the project in greater detail.
Winner presented in spring 2019
The ministers are expected to name the winning proposal in May 2019. The project itself will be implemented no later than 2021 and the Nordic Council of Ministers has earmarked DKK 5 million for the purpose.
Please note that only Nordic diplomatic missions outside the Nordic Region may submit proposals.