ICA and Rescued Fruit (Sweden)
Photographer
ICA
Juice made of rescued fruit at ICA
ICA and Rescued Fruits work together in an innovative project to make use of food waste in the retail trade. Rescued Fruits turns ICA’s waste into a resource, high-quality products that ICA sells in its supermarkets. This cuts waste, generates profit for both companies and is good for society in general. The circular approach to resources and waste management serves as a source of inspiration for the whole of the retail trade.