Circular business models

10.09.15 | News
Jordglob
Photographer
Johannes Jansson/norden.org
Prolong the useful lifespan of equipment from European hospitals by exporting it to the developing countries. Make sports clothes hard-wearing enough to be used time and time again. A new Nordic report presents examples of 18 circular business models.

The circular economy is all about sustainable products, recycling and using waste as a resource.

The report is one of the results of the project: “Moving towards a circular economy” run by the Nordic Waste Group under the Nordic Council of Ministers.

“We hope that the 18 examples in the report will inspire entrepreneurs and companies to explore the benefits of the circular economy,” says Sanna Due Sjöström, chair of the Nordic Waste Group.


The circular economy is high on the national agenda in many countries and the EU Commission has also promised to present a proposal on it by the end of the year.

Read the report Moving towards a circular economy 

The project included a workshop attended by politicians, researchers and representatives of official agencies, companies, local authorities and Nordic ministries.

One of the important conclusions to emerge from it was that there is a need for Nordic rules and political goals to boost the level of recycling.

The report addresses this by presenting recommendations about what is needed to stimulate progress towards the circular economy in the Nordic countries. 

Its recommendations include Nordic rules specifying that product development should include thinking about ways to make products last longer and that products should be repairable.

“The next step is to integrate the recommendations into the work being done at national level to introduce the circular economy.  This would be an effective way of moving developments in the right direction,” says Sanna Due Sjöström.

Read the report