Support for Nordic investment in 2027 world cup

Earlier in the year, the football associations of Denmark, the Faroe Islands, Finland, Iceland, Norway, and Sweden decided to embark upon a feasibility study to explore whether a joint bid to host the FIFA Women’s World Cup in 2027 would be possible. The decision came after a working group explored the potential for joint bids for upcoming international tournaments.

The Nordic Region as a host

The Nordic Council committee for knowledge and culture, and the Nordic Council committee for growth and development are convinced of the benefits of a joint Nordic bid compared with individual national ventures.

“It’d be incredibly exciting to host a football world cup in the Nordic Region. An international event of this size requires considerable resources and sustainable solutions. Consequently, a joint Nordic bid can spread the risk and enable more people to enjoy and benefit from the event,” says Pyry Niemi, chair of the committee for growth and development.

Although the Nordic countries are often seen as pioneers in organised women’s football, there are still huge differences in conditions compared with men’s football. A world cup on Nordic soil would help to increase both awareness and resources. This is a key reason for the committees’ support of the work of the associations:

“Increased resources would help women’s football to achieve conditions that are more similar to men’s football. A joint Nordic bid for the women’s football world cup would strengthen Nordic co-operation within sport, to the benefit of both competitors and fans.”

The six national associations have determined that any bid must be based on shared Nordic values and expect to be able to involve all six countries by way of side events alongside the tournament.  In addition, the statement stresses the ambition of strengthening Nordic co-operation and the branding of the Nordic Region overseas.