By aligning key messages and a shared visual identity, the Nordic Council of Ministers aims to strengthen global awareness of Nordic values and solutions.
The profiling and positioning program is designed to amplify the Nordic voice and strengthen the Nordic mindset on the global stage.
Through a shared Nordic profile, the program highlights what unites the region – a common perspective rooted in core values, culture, and shared history.
We work closely with Nordic embassies and diplomatic missions, which play a key role in profiling the Nordic voice globally.
Nordic Embassy Cooperation Programme supports collaboration among the Nordic embassies and diplomatic missions of Denmark, the Faroe Islands, Finland, Greenland, Iceland, Norway, Sweden, and Åland outside the Nordic region.
The International Profiling and Positioning of the Nordic Region program is anchored within the Nordic Council of Ministers and has been commissioned by the Nordic Ministers for Co-operation.
The Program is anchored in and supports the Nordic Co-operation Programme for the Ministers of Co-operation (MR-SAM) 2025–2030.
Reference Group
The Program is guided by a reference group consisting of public diplomacy experts, foreign affairs ministries, trade promotion organisations and tourism board representatives from across the Nordic region.
Please contact profiling@norden.org
Ida Croff
Project Officer
Josefine Carstad
Senior Adviser/Communication
