Nudging for sustainable consumption of electronics

Nudging is a way of benevolently pushing consumers towards more sustainable consumption choices without compulsion. The Nordic Council of Ministers through its working groups, the Working Group for Sustainable Consumption and Production (HKP) and the Nordic Waste Group (NWG), commissioned Copenhagen Economics to conduct a pilot study of how this knowledge can be applied to increase understanding of young people’s consumption patterns with regard to mobile phones and how this behaviour can be influenced in a more sustainable direction using so-called nudging. A number of observations indicate that nudging can be useful to reduce consumption of electronics in the latter group, but that the mobile phone market’s structure of today may potentially prevent the application of the results.This is a short version of the Swedish TN2016:511 Nudging för hållbar konsumtion av elektronikprodukter.