The International Food Design Experience is a progressive forum where chefs, cooking enthusiasts, researchers and designers come together to explore cutting edge culinary arts. This year, New Nordic Food is invited to give a keynote presentation of "Food & Creative Industries"’ work on how to design productive networks. Project manager Elisabet Skylare will present the ways in which they have designed productive networks across various creative industries, such as music, film and fashion, with Nordic food and food design as a key element. The Nordic Sound Bite, a concept developed together with designer Nikolaj Danielsen, will be used as a showcase of the approach. “The invitation is a great opportunity and an acknowledgement of our results. The International Food Design Experience is a highly relevant platform to promote New Nordic Food, and in particular our work on food as an art form and a creative industry in itself,” says Skylare. The programme features a presentation of a new paper, ‘Nordic Sound Bite – redefining food design as pop-culture’ * and a studio session where conference delegates will explore the novel methods developed by Food & Creative Industries. Participants will get the opportunity to create their own version of a sound bite, based on the musical DNA of various bands. “It will be a playful, cross-sensorial workshop where we invite the creative food designers and food enthusiasts to translate popular music into sound bites, using taste, aroma, consistency, shape, colour and live concert interaction,” says Danielsen. The Nordic Sound Bite was originally created as a pilot project combining food design and music at Nordic culture festival Ja Ja Ja in London, which featured the best of Nordic music, culture and food.
Read more at the website of New Nordic Food or see also http://fooddesign.org.nz/